CHARLOTTETOWN - The Island Storm has announced Tuesday the promotion of its former marketing director, Brett Poirier, to vice president of business operations for the team.
Poirier has been with the organization since its inception and has spent the last year managing its marketing and communication efforts.
He played an instrumental role in raising the average attendance by more than 300 people from the previous season. Poirier attributes part of the attendance spike to the team’s popular Global Pet Foods Fundraising Program, which he managed last season. The program worked with local schools and charities to help their respective organizations raise funds and attend a game.
At just 21, Poirier becomes one of the youngest executives in professional sports worldwide, and the youngest in the National Basketball League of Canada.
Poirier hopes being just 21 will have some advantages.
“I grew up in a very innovative time, and because of that I think the Storm has shifted how we operate.”
He notes that a lot of the team’s marketing efforts and fan interactions have shifted to social media and other digital platforms since he’s been there. The team’s social media following has doubled since he began in June of 2015, Poirier was also responsible for launching the team’s popular texting service.
As vice president, Poirier will work with team owner Duncan Shaw to develop business plans that focus on growing the organization.
In the role, Poirier will manage the team’s front office operations, which include overseeing staff, corporate partnership, sales, marketing, public relations, and the game day operations.
After graduating Three Oaks Senior High in 2013, Poirier went on to Holland College where he graduated from the school’s journalism program in 2015.
Prior to joining the Storm full-time, Poirier spent two year’s at the Journal Pioneer in Summerside.
With the season set to begin in less than three months, the new VP has been busy planning for the club’s fourth year in Charlottetown. He hopes to soon finish meeting with all corporate partners from last season to secure their support going forward. He’s also planning to meet with fans before the start of the season to get feedback and recommendations moving forward.